I’m a beast when it comes to just about anything web related. Who am I kidding? I rock at everything web related. I have a track record of creating and implementing successful marketing strategies, integrated ad campaigns, social media programs, and traffic driving web content. I am an internet junkie, so I have no choice but to keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools, and anything else considered Web 2.0.
Consequently, I am also an expert Googler, which means if I don’t know how to do something, I can figure it out.
If you don’t see it listed below, chances are, I still have the skill in my back pocket. Just in case.
- profile design
- content curation
- social media monitoring and response
- social microsite design and creation
- social media coordination
- social media consulting and training
- social facelifts
- site layout
- site design
- CMS (wordpress, drupal, etc.)
- e-commerce site design
- e-commerce support and updating
- search engine registration
- SEO metadata
- website management training
- brand voice development
- content writing for SEO
- content management
- content management training
- press releases
- sponsorship packages
- ad copy
- product descriptions
Meet our team
BUSTED! Until you clicked on this page, I bet you thought this was a one woman show. Read more in the “confessions” section below.
My degree is in advertising. My experience is mostly web related. As you might have already read somewhere on this website, I am a serial entrepreneur who, once upon a time, didn’t have enough money to advertise my businesses. So, I taught myself everything I know through trial and error. I have 12 years of experience in kicking butt and taking names. You can either hire me to kick butt on your behalf, or you can hire me to teach you how to kick butt yourself. I’m happy either way.
Dan has a degree in Chemical Engineering from GA Tech. Yes, he is a smarty pants. Although he never took up a career in his field, he used his engineering knowledge to build some of the fastest cars in the US. What does this have to do with web marketing? If it wasn’t for his talent in building really fast cars, I am not sure I would have ever had anything to advertise. Besides that, he would tell you the only thing he learned at Tech was how to make and manage spreadsheets and databases. It just so happens that today’s e-com websites are allllll about spreadsheets and databases. Coincidence? I think not.
Twiggy has a certificate in good doggie behavior from Petsmart. She has been by our side for the past 5 1/2 years. Her skills include: sit, lay down, roll over, high five, high five with the other hand, high ten, fetch the stick, and heel. She also understands all of these commands in Spanish. I’m pretty sure this has nothing to do with advertising or marketing, but she sure is cute and people really like her—usually more than they like Dan and I. So we keep her around. Fun Fact: Twiggy is, indeed, named after the Supermodel. For a pitbull she is tall, thin, and has legs for miles.
Hello. My name is Tracy Shayhorn and I am an Internet junkie…but I have a confession to make. Back in the year 2000, I didn’t even know how to use the Internet. I like to say that I was part of the in between generation (it makes me feel better for being such a lagger). It makes sense because, depending on which chart you look at, I am either part of Generation X or Generation Y. Even the demographers can’t decide. I grew up in a time where we had computer class once every 6 months, but not everyone had a computer in their home. Back in my day, we had beepers—not smart phones.
In 2001, my boyfriend started an automotive performance business and invited me along for the ride. I now had something to advertise, but didn’t have any money to do it. I needed to be resourceful in finding a way to spread the news of our little shop to a lot of people. That’s when the Internet came into my life. At first I discovered the niche community of automotive forums. It was on these forums that I learned Internet etiquette and how to leverage my avatar, my signature and my posts to gain business. Next, I discovered Myspace (Oh the good ole days). I quickly realized this platform was a most excellent way to reach out to people who wanted to hear from me, because they had, in fact, “added me.” By the end of the Myspace craze I had started another business to host driving events sponsored by our shop in 12 states. Each event had a spectator attendance of 500 to 3,000—all thanks to a few clicks in creating an event page.
Then came, Facebook, Twitter and WordPress—OH MY!
By this time I had pretty much mastered online marketing and hadn’t spent a penny doing it. I had grown our business from a tiny local shop to an internationally known monster. In between all of this Internetting, I had taught myself how to use the Adobe Creative Suite, how to build websites, and how to edit video. I also taught myself a bit about Public Relations in the process, landing stories for our business in a few newspapers, countless magazines, and even a few stints on The Speed Channel and Discovery Channel.
After a few hundred thousand dollars in racing sponsorships and a free car from Ford, I decided it was time to make it all official with a degree in advertising. Quite frankly, I was tired of being looked at as talent (I forgot to mention, in the middle of all of this I had become a race car driver myself). I wanted to be able to walk into a sponsors corporate office and talk the marketing talk. Not just walk the walk. Seems sort of backwards, but it is what it is. So, in 2007 I embarked on the journey of finally finishing college. I graduated in 2011 at the top of my class with a 3.9 GPA and an array of awards to boot! Man, was I ever proud.
These days, that boyfriend and I have been together 12 years and now he works for me and my clients as the man behind the curtain. We still own the shop and have added an e-commerce business to the mix. Although I am the front woman for this most recent business, the truth is I honestly couldn’t do it without him.